About us

The gateway to Mexico in Puerto Vallarta

Puerto Mágico is a shopping, tourism and cultural destination located at the cruise terminal of Puerto Vallarta, designed to give cruise passengers, visitors and locals an authentically Mexican experience.

More than a shopping center

It brings together dining, crafts, shopping, entertainment and cultural experiences in a setting inspired by the identity, colors and traditions of Mexico.

It works as a gateway to the destination: connecting port activity with the city, and offering a safe, comfortable and welcoming space to enjoy Puerto Vallarta from the very first moment.

“Puerto Mágico: the gateway to the culture, flavors and spirit of Mexico in Puerto Vallarta.”

Plaza at Puerto Mágico decorated with colourful papel picado, umbrellas and animated characters for families during a cultural event
A single walk

All of Mexico in one place

Four great experiences brought together inside the complex, so you never have to choose between eating, shopping or exploring.

Food

Mexican cooking, seafood, street snacks and traditional sweets.

Crafts and shopping

Textiles, ceramics, jewellery and products made in Mexico.

Entertainment

Music, dance and activities for the whole family.

Cultural experiences

Mexican traditions you take part in, not just look at.

Mission

We are the benchmark shopping destination for residents and visitors of Puerto Vallarta and Riviera Nayarit, offering world-class commercial, dining, recreational and tourism services in an integrated way, preserving our natural surroundings and delivering a unique experience of Mexican culture.

Vision

To establish ourselves as an attractive destination for locals and tourists alike, offering a wide variety of services, experiences and food in a warm and welcoming atmosphere. We aim to be a benchmark in cruise tourism service, standing out for quality and hospitality and highlighting Mexican culture, always with a genuine commitment to environmental awareness and continuous improvement.

Our values

Transcendence

We expect our team members to understand that every action has a very significant effect on achieving Puerto Mágico's goals.

Innovation

We value ideas and new ways of thinking, original solutions for everyday improvements and problems, opening the door to evolution, new processes and even new businesses.

Honor

At Puerto Mágico we expect all our team members to conduct themselves in full compliance with their own duties toward others and toward themselves, and that their name be elevated by their reputation.

Teamwork

We expect our team members to show a collaborative attitude and carry out their part of the work, aware that their contribution can affect the result of the whole team.

Certifications

A certified destination

Puerto Mágico operates under standards recognised by outside bodies. These are not decorative badges: behind each certification are audited processes that back how the complex works.

ISO 9001 System Certified badge with red and white circular design

ISO 9001

Quality Management System

International certification confirming that Puerto Mágico's operating processes meet the quality standards set by the International Organization for Standardization.

ISO 14001 System Certified logo featuring red and white concentric circles with certification text

ISO 14001

Environmental Management System

International certification confirming responsible management of the complex's environment: waste management, resource use and continuous improvement in sustainability.

Our location

At the cruise terminal, right where you arrive

Puerto Mágico sits inside the port area of Puerto Vallarta. Cruise passengers step off the ship and are already here; residents and visitors arrive within minutes from anywhere in the city and Bahía de Banderas.

Cruise tourism

The first point of contact with Puerto Vallarta for thousands of passengers every season.

A bridge to the city

Connecting port activity with the rest of the destination: tours, transport and information.

Culture and commerce

Mexican food, crafts and traditions all in one place.

Visitor services

WiFi, currency exchange, tourist information and continuous assistance.

Woman in a red dress dancing under a ceiling of colourful umbrellas inside the Puerto Mágico atrium

Want to explore before you arrive?

Browse our stores, check upcoming events, or start the virtual tour.